For many people finding an instructor and training course, then deciding which one to take can be a task in itself.
Most instructors in the state do provide good training, but there are a number who provide only the bare minimum required by statute. While this is sufficient to satisfy the legal requirements, and will be accepted by the Sheriff's office it is a disservice to the student, who, for very little more (or even the same price) could get a much more comprehensive training course covering not only the legal minimum, but also an array of topics which anyone about to obtain a CHL should really be aware of.
Another important aspect of this training is that it should help people who are undecided if they should get a CHL or not to make up their minds. The course should present a clear picture of the responsibilities that go along with carrying a firearm for self defense. This is not a course of action that suits everyone. If after taking a training course a student decides, for whatever reason, that this is not for them, it is much better that they make that decision before spending time and money on acquiring a firearm and the CHL, and infinitely better than discovering it at the time that they have to make the decision to use that firearm. In any event, firearms safety training is never wasted.
Pricing is discussed on the Training page. Those prices are final. No hidden extras, no extra fee for the certificate. I don't play those games.